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If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our Cookie Notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. The #UnbelievableButTrue campaign will be broadcasted on the internet, social media platforms, as well as radio channels.We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie Notice. As excellent health and immunity take centre stage, this one-of-a-kind solution will come in handy and become more relevant than ever. ICICI Lombard, among other companies, delivers end-to-end wellness solutions to its valued consumers through its insurance products. In order to keep pace with this new normal, the BeFit cover has been tailored to meet the ever-changing needs of clients and is completely cashless. Amid the pandemic, and beyond, outpatient healthcare is being perceived and delivered differently. However, most insurance plans continue focus on in-patient costs, completely overlooking the fact that majority of the medical expenses are out-patient, such as pharmacy bills, clinical consultations, and diagnostic centre visits. Online doctor consultations increased by 30% in India, according to a report. The Covid-19 pandemic has shifted people’s perceptions of general medical infrastructure and healthcare processes. And with that, we didn’t have to look very far to get inspiration for our #UnbelievableButTrue campaign”. We knew the reactions it would draw from the Indian masses were going to be massive. Lava Elements- BeFit Smartband (SPO2,Heart Rate Monitoring Along with Telemedicine & Remote Monitoring) : Amazon.in. Undoubtedly, the campaign would need to convey the magnanimity of an offering like Befit Cover. When we add the cashless aspect to that, it makes the offering even more commendable.
Speaking about the campaign conceptualised by Ogilvy India, Talha Bin Mohsin & Mahesh Parab Executive Creative Directors said “For an insurance provider to go down to the very basics of healthcare and provide such a comprehensive healthcare cover is unheard of. The videos, which have been released on the all our social media platforms depicts slice of life situations and how the protagonists discover the incredible array of benefits and coverages that come with ICICI Lombard BeFit’s cashless service, bringing the #UnbelievableButTrue element to life.
The films are quirky, witty and successfully emphasise the #UnbelievableButTrue aspect of the cover.”Īlso Read: ICICI Lombard introduces Video Calling facility for Health Insurance customers The pandemic has elevated the importance of telemedicine and home healthcare services. Sheena Kapoor, Head – Marketing, Corporate Communication and CSR, ICICI Lombard, said, “Customer centricity forms the core of all activities at ICICI Lombard, and it is this ethos that we want to echo via our new digital campaign featuring the BeFitcover with cashless OPD benefits.
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